Brand Partnership Portfolio
I am Helena Paschal, an Atlanta-based Career and College Brand Strategist with over 15 years of experience. I create content for professionals leveling up, students figuring it out, and parents navigating it all in real time.
Who I Am
I have spent over 15 years helping executives and students build the kind of visibility that opens doors. My clients have gone on to land roles at Delta, Coca-Cola, Google, Microsoft, Oracle, and Harvard. I know what it takes to position someone for more.
But what makes my content different is my daughter Christina. She is a rising senior, a working artist, and a future pediatric nurse who founded her own nonprofit serving children in hospitals and shelters. I am not recreating the college planning experience for content. I am living it with her right now, Class of 2027.
That combination, strategy plus lived experience, is what my audience trusts. And that trust is what makes a brand partnership with me worth it.
My Instagram audience does not just watch. They show up in the comments, share my content, and come back. This week alone one video hit over 100K views and 564 comments.
Christina, Class of 2027 — Artist. Future pediatric nurse. Founder of Christina's heART Program.
Who I Reach
My content covers the full pipeline from high school to the corner office. That range is not an accident. It is who I am.
High schoolers, dual enrollment students, and college freshmen figuring out scholarships, the SAT, and what to actually buy for the dorm.
College-bound families who want real guidance, not a highlight reel. I am one of them. Class of 2027 mom, in it with you.
Executives and career-changers who need to build visibility, sharpen their brand, and use AI tools without getting left behind.
Teen artists and student creators investing in their craft. My daughter is one of them. I know exactly what they buy and why.
What I Create
Every video I make comes from experience, not a script. Brand integrations fit naturally because my audience has already decided to trust me.
Career
LinkedIn growth, personal branding, career pivots, and positioning for leaders who are ready to be seen.
Education
Dual enrollment, SAT prep, financial aid, application strategy, and the senior year moments nobody prepares you for.
Tech and AI
I test AI tools so my audience does not have to. I recommend what works for real students and real professionals.
Parent Perspective
The emotional, financial, and logistical realities of raising a college-bound child. This is not content. This is my life.
Student Lifestyle
What is actually worth buying and what is not. I have done the research. I have done the shopping. I show my receipts.
Creative
Mixed media sketchbooks, Copic markers, and tools for teen artists. I know this world because Christina lives in it.
Featured Content
Check out some of my videos. Each one is an opportunity to reach my audience through content they already came to watch.
UGC Creator
Beyond sponsored content, I create UGC that brands can license and repurpose across their own channels. Authentic, high-converting, and grounded in how real people actually live.
First-person walkthroughs from a real mom, educator, and professional. My audience knows I will not recommend something I would not buy for my own household.
Step-by-step content showing your product in context, whether that is dorm prep, career tools, or a teenager's art supply haul.
Natural product placement woven into content my audience already showed up to watch. No hard sell. Just real life.
Content you can license for your own ads, social channels, and email campaigns. I deliver it ready to use.
Brand Alignment
I am open to partnerships across all of these categories. If your brand serves students, parents, professionals, or young creatives, we have a conversation to have.
Laptops and Student Tech
AI and Productivity Tools
College Prep and Education
School Supplies, Planners, and Art Tools
Dorm and Student Lifestyle
Beauty and Skincare
Food and Restaurants
Work With Me
If I love it I will share it. If it is not a fit for my audience I will not. Either way it has to be authentic.
If your brand belongs in the conversation my audience is already having, I want to hear from you.