Brand Partnership Portfolio

I help people
win at careers
and college.

I am Helena Paschal, an Atlanta-based Career and College Brand Strategist with over 15 years of experience. I create content for professionals leveling up, students figuring it out, and parents navigating it all in real time.

1.7M+
Monthly Views
250K+
Followers
15+
Years of Expertise
564+
Comments on One Post This Week

TikTok  •  Instagram  •  LinkedIn  •  YouTube  •  Facebook

Collabs: helenampaschal@gmail.com

Who I Am

I am a strategist, a creator, and a Class of 2027 mom doing this in real time.

I have spent over 15 years helping executives and students build the kind of visibility that opens doors. My clients have gone on to land roles at Delta, Coca-Cola, Google, Microsoft, Oracle, and Harvard. I know what it takes to position someone for more.

But what makes my content different is my daughter Christina. She is a rising senior, a working artist, and a future pediatric nurse who founded her own nonprofit serving children in hospitals and shelters. I am not recreating the college planning experience for content. I am living it with her right now, Class of 2027.

That combination, strategy plus lived experience, is what my audience trusts. And that trust is what makes a brand partnership with me worth it.

My Instagram audience does not just watch. They show up in the comments, share my content, and come back. This week alone one video hit over 100K views and 564 comments.

1.7M+
Monthly Views
250K+
Followers
15+
Years
Helena Paschal
Helena and Christina

Christina, Class of 2027 — Artist. Future pediatric nurse. Founder of Christina's heART Program.


Who I Reach

I speak to four audiences. All in one place.

My content covers the full pipeline from high school to the corner office. That range is not an accident. It is who I am.

🎓
Students

High schoolers, dual enrollment students, and college freshmen figuring out scholarships, the SAT, and what to actually buy for the dorm.

👩‍👧
Parents

College-bound families who want real guidance, not a highlight reel. I am one of them. Class of 2027 mom, in it with you.

💼
Professionals

Executives and career-changers who need to build visibility, sharpen their brand, and use AI tools without getting left behind.

🎨
Young Creatives

Teen artists and student creators investing in their craft. My daughter is one of them. I know exactly what they buy and why.


What I Create

My content is built on what I actually know and live.

Every video I make comes from experience, not a script. Brand integrations fit naturally because my audience has already decided to trust me.

Career

Executive Visibility and Career Strategy

LinkedIn growth, personal branding, career pivots, and positioning for leaders who are ready to be seen.

Education

College Planning and Scholarships

Dual enrollment, SAT prep, financial aid, application strategy, and the senior year moments nobody prepares you for.

Tech and AI

Tools That Actually Save Time

I test AI tools so my audience does not have to. I recommend what works for real students and real professionals.

Parent Perspective

Real Talk from a Class of 2027 Mom

The emotional, financial, and logistical realities of raising a college-bound child. This is not content. This is my life.

Student Lifestyle

Dorm, Supplies, and School Essentials

What is actually worth buying and what is not. I have done the research. I have done the shopping. I show my receipts.

Creative

Art Supplies for Student Creators

Mixed media sketchbooks, Copic markers, and tools for teen artists. I know this world because Christina lives in it.


Featured Content

Check out what I have been creating.

Check out some of my videos. Each one is an opportunity to reach my audience through content they already came to watch.


UGC Creator

I do not just post about products. I use them.

Beyond sponsored content, I create UGC that brands can license and repurpose across their own channels. Authentic, high-converting, and grounded in how real people actually live.

Honest Reviews

First-person walkthroughs from a real mom, educator, and professional. My audience knows I will not recommend something I would not buy for my own household.

Tutorial and How-To

Step-by-step content showing your product in context, whether that is dorm prep, career tools, or a teenager's art supply haul.

Lifestyle Integration

Natural product placement woven into content my audience already showed up to watch. No hard sell. Just real life.

Repurposable Assets

Content you can license for your own ads, social channels, and email campaigns. I deliver it ready to use.


Brand Alignment

These are the brands my audience already buys or is ready to.

I am open to partnerships across all of these categories. If your brand serves students, parents, professionals, or young creatives, we have a conversation to have.

Laptops and Student Tech

Apple Samsung Microsoft Surface Dell HP

AI and Productivity Tools

Notion Grammarly Canva Claude Google Workspace

College Prep and Education

College Board Kaplan Khan Academy Fastweb Scholarship.com

School Supplies, Planners, and Art Tools

Copic Canson Five Star Staples Back-to-School

Dorm and Student Lifestyle

Dormify IKEA Walmart Amazon The Container Store

Beauty and Skincare

e.l.f. Cosmetics EOS Essence CeraVe Neutrogena Dove Maybelline NYX

Food and Restaurants

Chick-fil-A Chipotle Starbucks Dunkin'

Work With Me

I do paid collaborations and I welcome gifted products with no content obligation.

If I love it I will share it. If it is not a fit for my audience I will not. Either way it has to be authentic.


Let us build something real.

If your brand belongs in the conversation my audience is already having, I want to hear from you.

helenampaschal@gmail.com  •  Atlanta, GA

You can find me on Instagram @helena_paschal and across all platforms under my name.